What are the common reasons why e-commerce SEO campaigns fail?

Common reasons for failure include ignoring technical SEO, having a weak backlink profile, and overlooking analytics and tracking. Each of these areas can significantly impact a site’s visibility and performance in search engine results.

How important is technical SEO for e-commerce websites?

Technical SEO is crucial for e-commerce websites because it ensures that search engines can crawl and index the site effectively. Issues such as site speed, mobile-friendliness, and proper use of tags can hinder a site’s performance in search rankings.

What role do backlinks play in an e-commerce SEO campaign?

Backlinks play a vital role in building authority and credibility for an e-commerce website. A strong backlink profile can enhance search engine rankings, while a weak profile may limit visibility and traffic.

How can I improve my website's site speed in an e-commerce SEO campaign?

Improving site speed can be achieved by optimising images, minimising HTTP requests, leveraging browser caching, and using a content delivery network (CDN). Regularly testing site speed using tools like Google PageSpeed Insights can help identify areas for improvement.

Why is it important to track analytics in an e-commerce SEO campaign?

Tracking analytics is essential for measuring the performance of an SEO campaign. It helps identify areas of success and opportunities for improvement, allowing for data-driven decisions that can enhance overall strategy and effectiveness.