Q: What is the significance of tracking keyword popularity over time?

Tracking keyword popularity helps you understand changing consumer preferences and seasonal trends, allowing you to adapt your marketing strategy accordingly. This ensures that your content remains relevant and competitive in search engine results.

Why is it important to consider localised keywords for my e-commerce site?

Localised keywords help you target specific geographical areas, making it easier for potential customers in those locations to find your products. This is particularly important for businesses that operate in physical locations or offer services to a specific region.

How can I optimise my e-commerce site for voice search?

To optimise for voice search, focus on using natural language and long-tail keywords that reflect how people speak. Adjusting your content to answer common questions and using conversational phrases can improve your chances of being featured in voice search results.

What are conversational queries and why should I adjust my keywords for them?

Conversational queries are phrases or questions that users might speak rather than type. Adjusting your keywords to include these types of queries can improve your site's visibility in voice search results, making it easier for customers to find you when using virtual assistants.

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